Web accessibility is a practice to ensure that everyone can access the content of your website without any barrier. It includes addressing the challenges of the disabled population. Developing an accessible website should be standard practice because in this digitally inclined world, when everyone is online, leaving a large portion of prospective customers just because of their disability doesn’t make sense. In this post, we will discuss the 5 significant benefits of attaining web accessibility.
Importance of web accessibility
Ensuring barrier free access is important for all sizes of businesses. Here are some key reasons to invest in web accessibility practices.
- Increase visibility: Around 15% of the global population lives with some sort of disability. Developing a website to address their barriers ensures that your brand is visible to a large segment of the target audience.
- Improved ROI: When the disabled segment of your target audience is also capable to understand your products and offerings. It indeed results in increased sales and profitability. Thus, it can be said that web accessibility standards are the best to achieve the highest ROI on web development.
- Reduced risk of lawsuits: Did you know that there is a legal penalty to develop a website without addressing the needs of the disabled population. According to the ADA Law, if a website is publicly accessible and it doesn’t meet the Web Content Accessibility Guidelines (WCAG), then it is highly likely to face legal repercussions.
- Improved accountability: Developing a website that is accessible to everyone ensures that you are socially accountable. Portraying a sense of responsibility means the benefit of increased brand recognition. Just by developing an easily accessible website, you can spread brand awareness because more and more users will be consuming your content and satisfied users would provide the benefit of word of mouth advertising.
- Profitability: To reduce the bounce rates, every business aims for interactive website development. When the users are unable to access the content, they usually tend to skip to an alternative. If your website is engaging enough for disabled users, the chances of lead conversion and ROI generation are higher which eventually leads to increased profitability. Vendors also like to work with businesses that are compliant with ADA guidelines.
Bottom line
Poor web accessibility is the reason for the lower conversion, plus it also increases the risk of digital accessibility lawsuits. If you steer clear of the expensive penalties and want to attain profitability, then create barrier free access with the help of website development experts. Get a quote from Search Results Media, which is an award winning web design and development agency.
