How is Blockchain used in Digital Marketing

Blockchain technology has become essential to scrutinize digital information. With this technique, digital marketing processes become transparent and accessible. It not only benefits the businesses but the usage of blockchain is also beneficial for the customers.

In this data-driven market, blockchain is the secret ingredient to keep going. Here is what you need to know about blockchain and its application in digital marketing.

What is blockchain?

In the blockchain technique, digital information is distributed across the network of computer systems. It is done to ensure that the information cannot be changed or hacked. A real life example of blockchain is money transfer. It allows people to make payments, where the transaction reflects at multiple places to let organizations retrieve the information whenever needed.

What are the benefits of using blockchain in digital marketing?

Digital marketing tactics can be implemented with assured accuracy with the help of blockchain technology. Further, it is also the best option to confirm data privacy and integrity.

With blockchain technique, digital marketers can verify ad clicks and also prevent the risk of fraud ads. In simple words, blockchain technology is best suited when a business needs to boost transparency, data integrity, and increase the effectiveness of an advertising campaign.

How do you use blockchain in digital marketing?

1.      Consumer information: Blockchain technology allows customers to permit the usage of their personal information only by the companies they like. It is also great to identify potential customers from a vast group of the target audience.

2.      Skip the ad networks: Blockchain builds trust and therefore you can skip third party ads like Google to get ads for your website space.

3.      Security: Blockchain is the right choice to have publicly verified transactions. This is great to improve data security and you can be assured that the financial information of your customers is not being compromised.

4.      Customer relationships: When you are able to get the deepest insights about customer preferences while confirming their trust levels.

Final words

Blockchain has significantly improved advertising and digital marketing. The technique is equally beneficial to small scale organizations. If you also want to improve your digital marketing tactics with blockchain then contact Search Results Media. It is an award winning digital marketing partner with a specialization in web design, software development, marketing and staffing solutions. Get a quote from Search Results Media right now to get custom ROI driven growth solutions for your business.

What Is SEO and How Does It Work?

You must have looked for information about how search engine optimization (SEO) functions or a topic directly linked to it. We're happy you're here to learn about SEO, whether you found us through Google, Bing, Yahoo, or another search engine.

What exactly is SEO?

Search engine optimization, or SEO. Making your website appear as high as possible in Google or whatever it is you sell, promote, or talk about when a user puts in is the essence of SEO.

The more prominent your company is, the more visitors and sales it is likely to attract. The higher your site ranks. To increase website traffic and persuade Google that your site is worthwhile for searchers to visit, SEO is a never-ending battle.

What role do search engines play in SEO?

A search engine will evaluate pages against their ranking parameters, such as keyword usage, speed, mobile-friendliness, backlink profile, and more, after crawling and indexing have taken place.

Site Structure

The layout of your website is a crucial component of writing effective SEO content. Your website's structure is crucial for SEO content creation for two main reasons: it makes it easier for Google to "understand" your website and it reduces internal rivalry.

Content Management

For search engine crawlers to understand what your page will say, the SEO material on your website needs to be arranged logically. Additionally, a hierarchical organization of your SEO material makes it easier for website users to access connected pages.

Content Marketing

As a business owner, we're confident you know the importance of maximizing every resource at your disposal to boost conversions. Your search engine optimization effort is no different. Use your Facebook Business Account if you have one. Use your Twitter account if you have one. Basically, make advantage of whatever resource you have at your disposal.

When Will SEO Start Working?

It depends, really. Only Google is aware of the algorithm they use. You might get thrown out of the top of the SERPs if some other site performs just a little bit better. The truth is that SEO takes as long as it takes; depending on your plan, this might be weeks or even months.

Enter your URL to rapidly audit your SEO and receive personalized tips on how to make SEO work for you if you're searching for a quick examination of your SEO. To learn more about SEO, how it works, how it can help you boost your business, and more, connect with the pros at the SRM website today, visit: https://searchresultsmedia.com/.

5 Important Benefits of Web Accessibility

Web accessibility is a practice to ensure that everyone can access the content of your website without any barrier. It includes addressing the challenges of the disabled population. Developing an accessible website should be standard practice because in this digitally inclined world, when everyone is online, leaving a large portion of prospective customers just because of their disability doesn’t make sense. In this post, we will discuss the 5 significant benefits of attaining web accessibility.

Importance of web accessibility

Ensuring barrier free access is important for all sizes of businesses. Here are some key reasons to invest in web accessibility practices.

• Increase visibility: Around 15% of the global population lives with some sort of disability. Developing a website to address their barriers ensures that your brand is visible to a large segment of the target audience.

• Improved ROI: When the disabled segment of your target audience is also capable to understand your products and offerings. It indeed results in increased sales and profitability. Thus, it can be said that web accessibility standards are the best to achieve the highest ROI on web development.

• Reduced risk of lawsuits: Did you know that there is a legal penalty to develop a website without addressing the needs of the disabled population. According to the ADA Law, if a website is publicly accessible and it doesn’t meet the Web Content Accessibility Guidelines (WCAG), then it is highly likely to face legal repercussions.

• Improved accountability: Developing a website that is accessible to everyone ensures that you are socially accountable. Portraying a sense of responsibility means the benefit of increased brand recognition. Just by developing an easily accessible website, you can spread brand awareness because more and more users will be consuming your content and satisfied users would provide the benefit of word of mouth advertising.

• Profitability: To reduce the bounce rates, every business aims for interactive website development. When the users are unable to access the content, they usually tend to skip to an alternative. If your website is engaging enough for disabled users, the chances of lead conversion and ROI generation are higher which eventually leads to increased profitability. Vendors also like to work with businesses that are compliant with ADA guidelines. 

Bottom line

Poor web accessibility is the reason for the lower conversion, plus it also increases the risk of digital accessibility lawsuits. If you steer clear of the expensive penalties and want to attain profitability, then create barrier free access with the help of website development experts. Get a quote from Search Results Media, which is an award winning web design and development agency.

5 Points of Purpose to Using Pay-Per-Click Advertising

If you are looking for a cost effective advertising model in the era of digitalization, then pay-per-click advertising is sure to hit the chord. In the pay-per-click advertising model, the advertiser pays the publisher when someone clicks on the ad button. The main objective of this kind of advertising is to generate organic traffic and keep a track of results.  Every business wants its advertising model to be impactful so that the brand gets registered in the minds of the users. And if you are still doubtful about the power of pay-per-click advertising, then read the following points and your queries will be answered:

• Why do you choose any advertising model? The basic reason is to achieve business goals and what can be a better way than using pay-per-click advertising? PPC is a fantastic tool to achieve your business goals which can range from brand exposure to e-commerce sale to lead submission and much more. We live in the era of content marketing and through contest entries, pushing for signing up newsletters and advertising content downloading; PPC can help in aligning the traffic to the website for achieving larger goals.

• Do you want the results of advertising to be measured? If so, then PPC is there to solve your purpose. Details which can be tracked and measured include clicks, impressions and conversions and thus, there are no mysteries or surprises attached to what you do to generate interest in the public. By using Google Analytics you can achieve what you want and make changes by tracking your performance.

• So what if you are the tortoise in the race? With pay-per-click advertising, you can still be the game changer and you can make the most of the PPC advertising model to target the desired segment. If you choose the SEO route, it will take time and thus, positioning will be more of an ordeal. But through PPC things become a lot more convenient no matter when you enter.

• Are you worried about the budget for advertising on different platforms? Well, PPC is one tool which is easy on the pockets and still delivers remarkable results. By focusing on the keywords and bridging the gap between demand and supply, you will see results pouring in.

• One thing that gives PPC an edge over other marketing tools is that it synchronizes seamlessly with other marketing channels and helps achieve the desired goals.

To know more about pay-per-click advertising, call our team Search Results Media today!

7 Reasons for Your Social Media Growth

Globally, there are now more than 4.2 billion active social media users.

Here is how social media may assist you in connecting with your target audience, engaging with customers, and growing your brand:

1. Maintain a high level of awareness

Create educational & informative content for your social media. Make sure that your social media speaks volumes about your business and the value it provides to the audience. Designing your social media as valuable as your brand and business is the key to developing an impactful social media presence.

2. Increased Brand Recognition

Did you know that 90% of people who have social media accounts have used them to engage with businesses directly? It's a great way to keep your target audience up to speed on the newest news and product upgrades. Your message is not filtered out like it is with email.

3. Improves the search engine optimization of your website

Crawlers from search engines can tell which pages are continuously generating traffic and which are simply floating about, forgotten, and disregarded.

4. Make your brand more human

In a survey done in the United Kingdom, Trinity Mirror Solutions discovered that most adults trust a brand only if it can demonstrate that it keeps its promises in the actual world. It is critical to exhibit the human side of your brand to connect with your consumers and future customers. As a marketer, you may improve the effectiveness of your marketing campaigns by asking the following questions: Do you know what your brand values are? What are your plans for embracing it? One of the most important advantages of using social media for a company is the ability to form genuine personal connections with your audience.

5. Customer service

Not only can you utilize social media to receive and respond to questions or complaints, but you can also use social listening to detect problems before they become a problem. When you use social media to manage complaints, you give your customers an easy and informal way to interact with you, and you limit the odds that your competitors gain a foot in the door. You can also utilize customer service to continue to build the tone of voice and values for your entire brand by breaking down barriers between you and your consumers and making your company approachable.

6. Increase your inbound traffic

Posting your content on various channels makes it possible for people to find your company organically. For example, an older group of consumers may look for your website on Facebook using a specific phrase, whereas a millennial may start their search on a different social media network entirely because they search for products in a completely different way. 

7. Recognize your target market

You may learn about their everyday life and consumer habits by reading their tweets and status updates, and you can answer questions like:

What are their interests?

What types of posts do they enjoy sharing?

What kind of websites do they go to?

With all of the effort that goes into marketing and expanding your company, the opportunity to form genuine relationships with clients is extremely rewarding. And you'll feel like a superstar when that one perfect tweet goes viral or that Q&A session brings in a tone of new visitors!

To know more visit https://www.searchresultsmedia.com/ or call us at (866) 203-6272.

6 Things to know Why Web Design is Crucial for Your Business

Your website is the face of your company, & usually forms the first impression for your potential customers. The design of your website is a vital aspect of any internet marketing strategy. You must comprehend the significance of web design to create a better website for your company.

Here are 6 reasons how your website’s design impacts your business:

1.     It gives your company credibility

One of the aspects that contributes to the development of trust between you and your website's users is good web design. According to a recent Forbes study, customers' suspicion of a website is based on key features of its design 90% of the time.

2.    Creates a good first impression

The appearance of your website will influence how consumers feel about your business. If the design is sloppy or inappropriate for your industry, they might call a competitor instead of you.

3.     Caters to mobile users

People are searching the internet on their phones in greater numbers than ever before. Your site will be penalized in Google searches if it is not mobile-friendly. Even if visitors find your site, users who can't readily navigate it on their phones will become frustrated and abandon it.

4.     Speaks about your customer service

People can be harsh critics of a company, and what they see on your page can influence their judgement. Customers will have a positive impression of the type of service they will receive if the page is clean-looking, responsive, and easy to navigate.

5.     Enhances your branding

People can be harsh critics of a company, and what they see on your page can influence their judgement. Customers will have a positive impression of the type of service they will receive if the page is clean-looking, responsive, and easy to navigate.

6.     It becomes your portfolio

Your website can help you get more new consumers by using portfolio pages or online testimonials for your product or business. In either case, having an internet presence will help you.

To know more visit https://www.searchresultsmedia.com/ or call (866) 203-6272.